Monthly Archives: April 2010

Endear Yourself to the Buyer

Nobody likes to be a nobody, but unfortunately, that’s what you are at the beginning of the job search process, provided you’ve just joined the ranks of those in transition. Those who are the decision makers about your future do not initially know anything about you, so you have the chance to impress them, and you want to make darn sure it’s a very good impression.

So, how are you going to positively influence hiring managers, human resources folks, and recruiters? To start with, record brief greetings on both your answering machine at home and your mobile phone, and project a clear, mature, businesslike, and overall positive message. Your children are cute, I’m sure, but leave their greetings for sharing with family and friends and not potential employers. Next, get into the habit of answering your phone professionally. Answering with “Hello, this is John Doe,” with a friendly and inviting tone of voice, is best. Get into that habit even if you think you can identify the person via caller ID. Don’t make exceptions to the rule, because you’ll be sorry if you didn’t answer properly when it’s someone you really want to impress. You also want to make sure your e-mail address is nothing less than professional. An address like bigmama@yahoo.com or anything cute or sexy could be detrimental to that first impression.

Your next opportunity to create the right image is via your résumé. This is probably the single most important document you’ll be evaluated by, and it will determine whether the hiring folks want to invite you to an interview or not. Remember that the first impression is a lasting impression. This is an extremely critical stage because résumé readers typically review large numbers of résumés, and having only one opening to fill, their intention at this point is to reduce the number of résumés to three to five final candidates for interviewing. In fact, this process of reviewing the résumé is divided into two parts. The resume reader’s objective is to eliminate résumés that clearly seem to lack something. It might be something as simple as an unattractive appearance, improper use of language or grammar, lengthiness, overly detailed experience, or a lack of accomplishments.

On one hand, many résumés contain listings of job duties as described in job descriptions and not actual accomplishments. The résumé reviewer expects to read about accomplishments on the job. If your résumé doesn’t pass this 10- to 30-second scan, it’s likely that it will be set aside and never resurface again. Unfortunately, you’ll never find out that that was the case—except by the lack of any next steps.

On the other hand, if your résumé passes this first-blush review, it will be read thoroughly, along with another 10 or 12 others, and will be ranked on a competitive basis. Probably only three to five candidates will be called in for face-to-face interviews. With that decision, you move on to the next stage in the job search process, in which you have to get ready for the final test, which is to convince the hiring manager and others interviewing you that you are their ideal candidate. Good luck.

Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.

Alex can be reached at:

609-333-8866

alex@landingexpert.com

www.landingexpert.com

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Connect with me on LinkedIn.

Read my blog.

Preparing for the Phone Interview

It has become commonplace for companies to conduct phone interviews before bringing candidates in for a full screen. This has become a good way to identify unsuitable candidates and avoid wasting time. Many of my clients have asked me to help them prep for a phone interview. Under normal circumstances you are sitting in front of someone; you have an opportunity to engage them – really let your personality shine through. Of course your body language, smile, and ability to connect with someone on a personal level gives you the upper hand when sitting in the same room. What do you do on the phone? The interviewer can’t see you – there is not opportunity to gauge body language or make the same kind of connection.

Despite the limitations associated with a phone screen you can still make a powerful impression – powerful enough to get the real deal – an invite to the office.

Contact Details: Don’t make it difficult for someone to reach you. Referenced on your resume and your cover letter should be the best number(s) to reach you. This is probably going to be your home and cell phone. Make sure if you answer your cell phone you are prepared to take the call – otherwise let it go to voicemail. Answering your cell to simply tell someone you are not available does not make a good impression. If you were unavailable, why did you pick up in the first place? If you are presently employed, I do not suggest referencing your work number. You wouldn’t want a potential employer to think you are pursuing opportunities at the expense of your present employer. If you are doing that they will make the assumption that you would do the same thing should you choose to move on from their employ. During your search, check your messages frequently so you can call back at an appropriate time.

What’s on your answering machine: Some people have their young children leave the message on home answering machines. I have heard other messages with music, the automated “Please leave a message at the tone,” and no message with a beep. How is the caller to know that he has reached the correct number? The music can be a bit annoying (depending how long you have to listen to Metallica for), and the kids are cute; but it doesn’t send a very professional message to the caller. Either reference “You have reached the Smith residence,” or “Thank you for calling  555.555.5555 there is nobody available to take your call at this time.”

The Call: When you do your phone interview make sure that you are in a quiet place with good phone reception. The minute you do your phone interview from your cell is the minute that technology fails you. I strongly recommend that you accept phone interviews via a land line. You should be ready to talk; this means that your resume should be in front of you. Have a glass of water available, and make sure there are no distractions. Your full attention is needed to ensure that you can establish a rapport with the caller and give all of your energy to ensuring that you make your points clearly. You are selling your skills and accomplishments during the call. Keep a professional yet friendly tone. You want to maintain a relaxed, yet confident manner so the interviewer gets the sense that you are pleased to have the opportunity to discuss your qualifications and background during the phone interview process.

The follow-up: Here is your opportunity to make a lasting impression. You have not yet made it to the in-person interview. Your follow-up needs to be the same. Draft a nice hand-written note and MAIL it to the interviewer. Thank the person for her time and reiterate some of the key points you discussed that would make you a unique and valuable addition to the team. Indicate that you will follow-up again in the coming week to discuss next steps. Make sure you put this on your calendar so that you don’t forget to follow-up. Your diligence is very important; you must make sure that you do what you say you are going to do.

What not to do: Under no circumstances should you be wandering around your home or office during the phone interview. Distractions can prevent you from focusing your efforts on providing compelling answers to the interviewers questions. Do not flush the toilet, have the TV on, or running the water. I know you are probably thinking – Who would do such things? Well, a lot of people, which is why I am referencing it here! I know people who have lost an in-person interview because of this type of behavior.

Your every effort – professional attention, and focus should be employed during the phone screen. Just because you are at home with your fuzzy slippers and coffee mug is not a reason to slack off. In fact, I would recommend getting dressed in a business casual outfit. Ultimately you need to treat this just as you would an in-person interview. Let your professional skills and personality shine through to get you the face-to-face meeting.

Debra Wheatman, CPRW, CPCC is the founder and Chief Career Strategist of CareersDoneWrite, a premier career services provider focused on developing highly personalized career roadmaps for senior leaders and executives across all verticals and industries.

Debra can be reached at -
DWheatman@ResumesDoneWrite.com
ResumesDoneWrite.Blogspot.com

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We Judge with Our Eyes

I am on vacation and not even on American soil. It is a vastly different milieu in almost every respect. I find myself continuously comparing, contrasting, judging, and labeling people. Of course, this continuous chatter is only in my head. I don’t share it with anyone, God forbid.

But isn’t that what we do in all instances when we see people? It’s even more critical when you go in for an interview. As a career coach, I counsel people every day—not only on how to answer interview questions correctly and how to avoid interview traps but also on how to let your body communicate the message you want to convey. Hiring managers and human resources folks read your body language and can tell whether there’s congruence between what you say in words and what your body says in motions.

Part of my coaching covers how to dress properly for an interview. I use an evaluation system to make sure you convey the right image. Men are faced with less of an issue on this subject than women are. It doesn’t cause me pleasure to tell clients to upgrade their clothing to fit the 21st century. Or to replace their large-size eyeglass frame with something more contemporary. Or to rethink their outdated hairstyle. Or even simply to get a haircut. An interviewee’s shoes need to be polished, and socks better match. But all of that is only part of the image a job candidate leaves behind and which will heavily influence the impression made on others. The words the interviewee uses are important too, but even that is not all. The overall image—the total impression—is what will be remembered.

My advice is that you ask a trusted source to tell you the truth about the impression you make and the image you leave behind. Family members are not the right people to ask. And don’t jeopardize a friendship by asking the wrong question and causing unease or embarrassment. It’s best to hire a career coach who is paid for giving such advice.

Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.

Alex can be reached at:

609-333-8866

alex@landingexpert.com

www.landingexpert.com

Follow me on Twitter.

Connect with me on LinkedIn.

Read my blog.