Monthly Archives: June 2010

Investing in Your Interview Wardrobe Pays Dividends

The day for your interview has been scheduled. That means you were among the handful of people selected out of dozens of applicants to continue the competition toward the job offer. Not only do you need this job very badly, but also you studied for it thoroughly by preparing yourself for difficult interview questions and you’re really psyched up. But wait. What will you wear to this coveted interview?

An administrative assistant will usher you into an office or conference room where the interviewer and possibly others are waiting for you. They’ve studied your résumé and are prepared. The door opens and you walk in–energetically and with a big smile. They’re looking at you and noticing your appearance. You’re making an impression, and you want that impression to be excellent. You also know that that first impression is a lasting one. Some of what they see cannot be changed. This is the way you look–whether it’s good or bad. But there’s a lot you can do to improve this first and vital impression.

For men it is to some extent easier. Make sure your appearance is clean. A recent haircut and a close shave are musts; a graying beard or mustache adds years to your age. Typically, a well-tailored suit in a dark color–but not black–is recommended. In summer a nice light color is appropriate but preferably for the follow-up interview, not the first one. However, if the dress code is business casual, the suit may be waived. The shirt–well fitted and in a contemporary style–should complement your attire. Investing in a today’s-fashion tie is smart. A haberdashery sales associate could guide you, or you could look at a few pictures in one of the clothing-store catalogs that get stuffed periodically into your mailbox. A belt, too, should accentuate your positive appearance. Socks should be in a solid color, without any visible pattern, and should match the color of your shoes. Shoes are extremely important, not only to feel comfortable in but also because they, too, speak about you. A well-shined pair of new shoes creates the image you want to present.

The same principles apply to women as well. A hairstyle that enhances appearance is important. Don’t overdo makeup, and my recommendation is to skip the perfume when going for an interview. Your taste in perfumes may not match others’, and the aroma may linger long after you’ve left the office. If you smoke, I suggest you refrain from smoking for at least six hours prior to the interview and that you make sure your interview clothing has been aired out; nonsmokers can detect smokers from far away. Keep jewelry to a minimum, and remember that cleavage and revealing, short skirts might enhance your candidacy in the modeling profession, but if you’re applying for other jobs, consider a more professional, conservative look.

Remember the cliché that “the clothing makes the man,” and if you believe it, then investing in your interview wardrobe to enhance your image and thus your chances for the job offer makes sense.

Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.

Alex can be reached at:

609-333-8866

alex@landingexpert.com

www.landingexpert.com

Follow me on Twitter.

Connect with me on LinkedIn.

Read my blog.

Critical Steps in Your Career Transition

One of the toughest challenges job seekers face is figuring out how to make a career transition. Sometimes transition is forced; maybe jobs in your industry or area are dwindling. Other times, you want to do something different – explore new options. Whatever the situation, HOW to transition is a critical sticking point. Having worked with clients at various levels of their careers, transition is an area that comes up time and again. Here are some things I continuously hear about and address as job seekers lament, question, and concentrate on during their ‘transition’.

There is no doubt that a transition is a tough thing. Perhaps you don’t know anyone in the field that is the focus of your transition or you don’t know even where to begin. Overcoming FUD (Fear, Uncertainty, and Doubt) is a first step to putting yourself on a path to success. Consider the following as you foray into something new and exciting. Your initial steps should include the following:
• Research your interests. Consider taking a personality assessment (e.g. Myers Briggs, DISC) to help you uncover and understand more about what your strengths, weaknesses, likes, and dislikes are. This exercise will allow you to learn more about yourself and promote increased self awareness.
• Research the industry. How do you even know what you think you are interested in is a real interest? Doing some preliminary (at first) and then more in-depth industry research will give you a sense of how companies in that space operate. You will learn about key players and emerging trends. From there you can…
• Research specific positions. Since this is a time of change, evaluating positions will help you understand where your background fits into the broader picture. You can then prepare your action plan.
Action: Your successful transition is largely predicated on the research you do (see above) and also establishing a strong action plan. Your action plan sets the tone of your search and keeps you on track to manage the application process. It is a well known fact that if you write something down, you are more than likely to focus your energies on achieving your desired outcome. Your action plan will consist of the following:

List of target companies. After completing your industry research, it will be time to create a list of companies that hold your interest. Again, more research is involved. In fact, the entire job search process is one that is centered on research: research about your interests; research about opportunities, companies, cultures, positions, and situations that will fulfill your personal and professional needs. Of course, this will be balanced by your ability to meet the needs of the company.

Create a spreadsheet where you will include the following to keep you organized:
• Company name
• Position title and description
• Date of your application
• Name of person to whom you addressed your application
• Date of interview
• Follow-up
Marketing Materials: Your marketing materials (aka résumé and cover letter) are perhaps the most important part of your search. This is because these documents are the first thing people see about you. You want to project a positive personal brand. Your documents should match in terms of font selection, layout, and style. Making a transition might require you to highlight relevant experience from earlier in your career. If this is the case, consider a hybrid style presentation.

Online Presence: If you don’t have an online presence (e.g. LinkedIN, Twitter, online profile) you should fix that immediately. Hiring managers ‘Google’ the names of people they are interviewing and those they are considering interviewing. An online presence (with positive information about you) is a great way to get exposure while allowing someone to learn a little bit about you before they meet with you in person. Your online presence is an extension of your personal brand. If you really want to take it to a new level, you can create an online folio – your “Professional-ME” where your résumé, key traits, competencies, and other discerning information will help the reader gain a broader understanding of who you are.

No doubt making a career transition is challenging. What about job search isn’t, though? It is up to you to make sure that your strategy and resulting plan is well thought out. Your clear understanding of industry and opportunity will put you on a path to realize your goal of making an effective transition.

Comments and feedback are requested and desired; and you are welcome and encouraged to submit questions to thecareerdoctor.

Debra Wheatman, CPRW, CPCC is the founder and Chief Career Strategist of Careers Done Write, a premier career services provider focused on developing highly personalized career roadmaps for senior leaders and executives across all verticals and industries.

Debra can be reached at DWheatman@ResumesDoneWrite.com ResumesDoneWrite.Blogspot.com
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While in Transition, Focus–But on What?

I for one fully understand those in transition. I’ve been there at times myself–and for way too long. Life for the unemployed is hugely confusing. The quasi life equilibrium that used to exist before the transition period has been lost. And everybody you know seems to want to be helpful by giving you (nonprofessional) advice, which can add another layer of confusion to your bewilderment, thereby causing further disorientation. So, what’s the best thing to do to get back on track, get a job, and reach a life balance again? The answer may seem too simplistic: FOCUS.

You’ve probably heard the cliché “If you don’t know where you’re going, you’re going nowhere.” How true, so therefore you need a path, a direction, and a huge amount of mental energy to stay focused on the right things.

The following (professional!) advice is paraphrased from a recent networking presentation given by my friend Abby Kohut (http://absolutelyabby.com/), who’s one of the smartest people I know in this business.

  • Thirty percent of your time should be spent in live networking. Sixty to 80 percent of people get their jobs via networking. Think about how you got your last job: probably by talking to someone who put you in touch with others, and the next thing was an interview.
  • Another 30 percent of your time should be spent on applying for jobs online, generating leads, and communicating via e-mail.
  • Twenty percent of your time should be spent on volunteering. It is critical for your mental health simply to be with people, to get involved, and to get exposure.
  • The last 20 percent of your time should be spent doing things for yourself. People are like batteries: periodically, they need to be recharged. In order to project to the hiring manager via the interview that you are the ideal candidate, you have to feel good about yourself. So, whatever makes you feel that way, do it!

By following these guidelines, staying focused, and cultivating perseverance, you’ll be handsomely rewarded with a job you deserve.

Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.

Alex can be reached at:

609-333-8866

alex@landingexpert.com

www.landingexpert.com

Follow me on Twitter.

Connect with me on LinkedIn.

Read my blog.

A Cover Letter is NOT Optional!

What’s the value of writing a cover letter? Why do you need that if you are going to submit your résumé? Does that not tell the entire story? NO WAY. Simply sending a résumé is not enough. A cover letter IS important. No cover letter with your résumé is like leaving your house with a shirt and no pants. You wouldn’t do that, would you?

Here are some valid reasons why a cover letter is a very important complement to your résumé:

1. Your cover letter demonstrates your ability to put together a cogent sentence, or in this case many sentences about what you offer in a new position and how you can add value for a potential employer.

2. Your cover letter serves as your introduction. You don’t expect to walk into someone’s house through their kitchen, right? The cover is your entranceway. Here, you can enter with grace, set the tone of what the reader should expect to see on the résumé.

3. Your cover letter is an opportunity for you to highlight certain things that you might not have been able to include in the résumé. For example, perhaps you have been designing model houses since childhood, but have worked in another industry and now want to enter architecture. A cover letter would be the optimal place to discuss such information and provide specific examples of what you have designed. Or, maybe you have been cooking gourmet meals and regularly have dinner parties at your house and your friends’ houses. If you were applying for a position in a test kitchen, the cover letter would be the appropriate place to reveal this information – especially if you currently work in a more traditional business role.

4. Your cover letter is part of the résumé package. The ‘package’ is not complete without the cover. Will everyone read the cover? Probably not. While I haven’t done a full study of how many hiring managers read them vs. those that don’t, I can tell you this: when I worked in human resources I ALWAYS read them. I gained a better understanding of the candidate, what underlying skills he possessed and how he might contribute in the organization I represented.

Here’s a good tip: If you want to increase the chances that your cover letter will be read by a potential hiring manager, include it in the body of your email and attach the résumé. By doing this, the hiring manager will only have to open one attachment and can quickly read the cover letter when opening your email.

Here’s to your career success!

My Resume Is Ready. What Now?

People in transition or those who contemplate making a job change should not start dispersing their résumés all over the place before those résumés are up to snuff. I know that people in transition are very eager to get back in the game, to restore their (temporarily) lost identity, and to restart the flow of income, but the biggest mistake they make at this point is to start blasting weak credentials. Once your résumé hits cyberspace, you never know where it’s going to end up. Therefore, it is of utmost importance that before you post a résumé, it be a solid and strong one.

Next, the question is where to post it? Generally there are three types of job boards.

  • The big and popular job boards such as HotJobs.com, Monster, and CareerBuilder.com are musts. While there may be overlaps among them, you never know which one is used by which recruiter or which potential employer.
  • Those in the six-figure-income range can also post their résumés on such job search sites as sixfiguresjob.com, which is still free. They can also possibly try for at least one month certain others such as The Ladders.com and ExecuNet, which charge a small fee. The value of these sites is hotly debated among their users. Some job seekers were greatly helped by them, while others considered it a waste.
  • There are several other, specialized sites such as lawjobs.com, Biospace, and HigherEdJobs, which should be used as appropriate.

A question I’m being frequently asked is how many job boards to use. My answer is that five to eight are suitable. Posting on job boards is laborious when setting them up for the first time. After doing so, it’s important to visit the sites daily—yes, daily–and make a small change such as adding or deleting a line and then saving the change. Doing that makes your résumé appear to be fresh. Recruiters have many fresh résumés to choose from, so why should they bother looking at older ones whose owners may have found already employment elsewhere?

The push and the pull

Now that you’ve pushed your résumé out into cyberspace, you should pull in openings that have been posted. Several job search sites do that for you. They’re known by the term aggregators. Indeed.com is one of the most popular ones, and there are others such as JobCircle and Simply Hired.

The aggregators are very user-friendly, and as a job seeker, you should set up a number of job alerts, as they are called, to reach your in-box daily. In fact, you should have several of them based on different keywords you’ve used and the distance from your ZIP code that you’re willing to commute to a job. The disadvantage of these types of sites is that there will be many duplicates. It takes a few trials and errors before hitting it right.

Good hunting!

Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.

Alex can be reached at:

609-333-8866

alex@landingexpert.com

www.landingexpert.com

Follow me on Twitter.

Connect with me on LinkedIn.

Read my blog.