Monthly Archives: July 2010

The Secret behind Reference Checks

Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically do background checks for security and legal liability reasons.

A comprehensive preemployment check consists of an employer’s examination of court records, motor vehicle reports, credit reports, identity records, possible aliases, and several other kinds of checking. My informal research revealed that a significant number of applicants have motor vehicle violations, bad credit, and collection agency records. In addition, just shy of one-third of applicants have discrepancies in their résumés in terms of past employment; some have criminal records; some inaccurately report level of education; and some test positive for use of illegal drugs. All of those findings warrant companies’ doing such checking prior to employment.

However, the applicant’s concern stems not so much from the logical or legal angle as much as it does from the emotional angle. The question that torments most people in transition is, What will my previous boss or my previous company’s human resources department reveal about me and my past performance? From a practical aspect, references are being performed via two methods. The formal one is done by the human resources department, and its value is limited because it is legally restricted to answering only basic questions related to title, dates or duration of employment, and perhaps whether the company would rehire or not. However, an informal reference check is done through personal contacts in the industry. This is the one that’s done on the Q.T. and cannot be controlled or restricted. Here one’s reputation in the industry is what is important. Building such a reputation is a slow, deliberate, and often challenging process. Ruining it can be fast–and difficult to recover. This is the one that comes with consequences and pain.

Every job applicant should have a list of at least three references. Employers are looking for past supervisors, possibly at various employers. What’s most important is that you ask permission before putting a name on your reference list. Plus, as your job search progresses, keep your references abreast of developments. Many people fail to stay in communication with their references, with the result that when a contact is made, they may be caught surprised and unprepared.

Using keywords to get your résumé found

Liberate your résumé from obscurity

When a search engine is “reading” your résumé, it doesn’t care one iota that you’re a people person, a team player or that your favorite hobby is collecting bottle caps. Nothing personal, but it’s got a one-track mind programmed to ferret out only the keywords, or search terms (to use the correct lingo), indicating your application might be worthy of a recruiter’s 30-second — more in your case, once you’ve incorporated my advice here — attention span.

Repeat after me

So you must take pains, great pains, to repeat those keywords and to do so consistently — yes, that’s right: over and over again — throughout your résumé copy, while also making sure you’re using the right ones. The more heavy-handed you are in salting your application with them, the higher your ranking — i.e., likelihood of being plucked as a “best match” out of the vast maw into which most online submissions are sucked, then sunk.

Remember: you can never use too much salt

And while you’re at it, sprinkle some over your left shoulder for good luck.

That my friends, in a few quick shakes, is the simple-minded logic behind SEO, aka Search Engine Optimization — a bane to creative wordsmiths like me because it’s just so predictable and…unimaginative. (Go ahead and add your own equally descriptive adjectives here, but don’t you dare use them in your CV.)

Now before you reach for the aspirin bottle at the thought of fiddling with your résumé AGAIN, here are a few quick tricks to ensure yours floats effortlessly to the top of the heap and onto the recruiter’s computer screen where it will glow with promise and land you that much-coveted job interview.

Be liberal in applying core search terms

Squeeze them in wherever you can. Repeat relevant, easy-to-grasp job titles and responsibilities in your headline, brief profile/intro/summary and every succeeding job description. Do the same for strengths, using the posted job requirements as your guide.

Because you can never be certain which exact search terms a recruiter is using, also do a synonym search to cover off all your bases, or variations on your theme. Now weave those in liberally as well.

Whatever you do, refrain from using former employer-given titles if they diverge from commonly understood ones.

Take a few practice test runs

The best way to test my advice in action and get immediate feedback is to start by revising your LinkedIn profile. Then, using keywords, conduct an Advanced People Search function on yourself using different job titles. Keep at it until you’re positioned at top of the list.

For more on how to used LinkedIn for this purpose, I recommend you turn to LinkedIn Strategies Group Nathan Kievman’s video at: http://www.linkedstrategies.com/linkedin-keyword-optimization.htm

Up, up and away you go. Remember: Cream always rises to the top, even though you have to master a bit of SEO to get there.

— Judy Margolis

Volunteering While in Transition Has Many Hidden Advantages

While in transition, you’re after a paid job, not working for free. It’s natural to feel that way, but in fact volunteering could be the thing that gets you your next position. It’s happened often to job seekers. Volunteering has many rewarding facets, and most of them remain hidden till you uncover them by performing volunteer activities. Abby Kohut, president of Staffing Symphony LLC, recommends that 20 percent of a job seeker’s time be spent on volunteering.

Volunteering is a benevolent activity that could be extremely rewarding, especially for those in transition who need to hear a thank-you once in a while. Helping others is inherently enriching and satisfying. Providing assistance for others and lending a hand to people in need certainly qualify as good deeds. And when you give, you also get.

In general, people are open to the idea of volunteering but usually don’t take steps to initiate it because of the unknown and because they don’t know how to go about finding a suitable spot. Two decisions have to be made toward that end: First is to decide what type of volunteering interests you. Second is to decide where to find it. My advice is to search the Internet for the words finding volunteering opportunities. From there you’ll be guided to settling on your decisions.

Since volunteering is unpaid, your commitment can be short- or long-term. Make sure that during involvement in volunteer activities you take advantage of the opportunity to get acquainted with other people. Volunteering makes for an excellent occasion to network with people who appreciate your commitment to volunteer. Such people will listen to you and likely want to reciprocate. Make the most of it.

So, How about a Career Coach?

The Four Types of Career Coaching

Often people find themselves in the in-transition phase as a surprise without having a fair chance to evaluate sources of assistance getting back into the labor force.  Following are a few scenarios.

No Career Coaching

Some people belong to this group. Their previous employers have not entitled them to career coaching, and they decide not to seek such assistance. Two of the primary reasons are that (1) they say that in past they were able to secure employment and (2) they’re in such emotional torment that they feel themselves to be in a fog and can’t make logical decisions. They still mourn their loss. Their success is thus hindered and grossly limited but not impossible.

Limited Assistance

Some people are entitled to several months of a full package of outplacement services based on their positions in their previous companies and on their tenures there. Paid in full by that past employer, the service may entitle the person in transition to limited, one-on-one coaching; group networking; seminars and workshops; assistance in resume writing; and access to the outplacement firm’s online databases to search for potential employers. This type of service offers value for the first three weeks or so; thereafter the benefit curve turns down drastically. Separately, or in conjunction with outplacement services, some people in transition join one or more of various job search networking groups and/or state-run organizations such as one of New Jersey’s 11 One-Stop Professional Service Groups. Some of the groups, such as the one in Dover, are truly effective for job seekers; others are less helpful.

Career Marketing Firms

A career marketing firm is an organization that hires a sales force to recruit candidates who are typically job seekers in desperate stages of the job search. Payment is made up front and varies, but it’s in the range of 5 percent of a candidate’s annual salary. Career marketing firms provide one-on-one career coaching; they produce personal marketing material for the job seeker; they offer access to one or more paid-for databases; and they render assistance with resume writing. The degree of their success varies, and their reputations by and large are questionable. Most of them close shop within a few years because they get sued; others morph into differently named shops. Before you engage a particular firm, talk to people you trust who have knowledge of it; get recommendations for good ones if you can; and then check them out yourself online at www.ripoffreport.com.

Independent Career Coaching

Independent career coaches vary greatly in terms of the fees they charge and the services they provide. Your best bet is to thoroughly check out a coach’s reputation. Talk to several people who have used that coach’s services, visit the coach’s Web site, and interview several such coaches before making a commitment. Learn what your total expense will be, and find out what to expect once the coaching is done. An independent career coach tailors a program specifically to your needs. The coach assists with resume writing, provides marketing material, gives unbiased opinions and advice regarding next steps and how to accomplish them, and assists in teaching the skills for negotiation of a better compensation package. A career coach holds your hand till you land and provides you with emotional support to get you through job transition. Above all, a coach typically speeds up the job search process.

In Summary

Simply put there are two major components to people’s decision making process; emotional and logical.  There is no question that a person in-transition is surrounded by all kind of emotionally driven thoughts.  Given a little time the emotional side will subside and be taken over by the logic.  That is the time to make the hard decisions.  The sooner you get there the sooner you will get employed.

Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.

Alex can be reached at:

609-333-8866

alex@landingexpert.com

www.landingexpert.com

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Networking While in Transition is the Key to Success

Becoming unemployed is likely a sudden, unexpected event, and most people do not have the networking skills needed to immediately switch gears and begin efficiently developing job leads. There could be many reasons: feeling uncomfortable with the networking process, not knowing the process, being shy by nature, or never having needed to network in the past. Unfortunately, people in transition need to resort to networking, because it has been found that 60 to 80 percent of people are getting their next jobs via networking.

The purpose of job-search networking is to cultivate relationships to lean on for getting advice, information, and–it is hoped–referrals. The objective is to expand your sphere of personal connections. Certainly, whom you know is important, but in this instance, equally or possibly even more important is who knows you. After all, you’re the one looking for a next job.

Networking is a learned skill. And it’s not necessary to be Mr. or Ms. Personality in order to be successful at it. Networking also involves consulting people who can list the search tools and strategies that have worked for them in past; people like telling their stories. Involve people in building your own search tools. Try to unfold the hidden job market–the positions that have not yet been advertised or that won’t ever be. That’s the reason they’re called hidden.

While networking, be considerate, genuine, and timely so that people will be willing to lend a hand. Smiling–smiling a lot–is very effective while networking. Genial body language coveys that you are friendly and are enjoying your relationship with the other person. Who wants to be associated with a Sorrowful Sue or a Negative Ned? It’s a big enough burden just to be in transition, and others usually don’t want to hear about someone else’s problems. You need to project a friendly and helpful image of yourself: Let the other person talk. Don’t monopolize the conversation. Exchange contact information and agree to follow up within a day or two. Keep the momentum going. By being a good networker, you increase your chances of getting a job severalfold.