Monthly Archives: June 2012

Too Old to Be Hired?

Too old??? (Getty Photo)

The law says employers are not permitted to discriminate because they deem someone too old, yet employers do so every single day. How can they get away with it? The answer is, By thinking it but never talking about it or documenting it. When questioned, their answer is, It was not a good fit.

There are many reasons people who are no longer young are associated with certain preconceived ideas—for example, poor physical appearance. In some cases, it’s true, and a candidate should show concern and responsibility for improving such an image. Easily said and challenging to reverse but often can be improved through, say, physical fitness, a more contemporary eyeglass frame, better-looking and better-fitting clothing, and proper grooming can make a huge difference. Another example is the expectation that an older and more experienced person is expecting—and needs—more money. In many cases, this is not true. While everybody wants more money of course, there are many situations in which the person has already built a nest egg, and money is a secondary or tertiary concern. Going out and working, regaining identity, contributing, and just being with other people often outweigh everything else. One more example is the preconception that younger people are more tech savvy. Yes, that’s often the case, but I can easily argue that an electronics engineer with years of experience and who’s gone through the technology evolution has a profound understanding and a big-picture point of view, which could be major assets. And how about the notion that older folks have low energy, often have a so-called corporate mentality, and a lack of flexibility? Again, some of those might be true in some cases, but from the examples I’ve presented here, it’s easy to see that each case must be judged independently and weighed on demonstrated facts.

How can a candidate mitigate often-false prejudices? First, a candidate must be careful about social media presence. Ninety percent of employers check out candidates prior to making a first contact. Why this practice? Because it’s simple, quick, and free. The way candidates do the same by checking out the company and, possibly, everything they can about those they’re going to interview with at the company. It’s called due diligence on both sides. As a job candidate, you should check out your own social media score via mywebcareer.com. Furthermore, check out your social media presence via socialmention.com. The latter Web site takes a holistic approach, including videos.

Second, if you’re not clear on how the potential interviewer might view you, a session with a career coach can surface and reveal all your doubts. In fact, if the career coach is in the habit of using a video camera, you could see it for yourself. In addition, do not be embarrassed to initiate a conversation on this subject with your spouse and your good friends and possibly do a mutual exchange of opinions with other job seekers.

Third, get into the frame of mind that says that as an older person, you possess a special asset: experience. Practically speaking, that means that all of the past mistakes were made on some other employer’s account and would not be repeated. How about your problem-solving skills, which are by now well developed? And how about the fact that you’re already in the habit of practicing good judgment and have good work habits. After all, you come from the old school.

In Transition: So What’s Your Brand?

More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd.

Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator pitch should have the triple purposes of gaining credibility, arousing curiosity, and increasing your likability factor. And your work toward those goals will not be in vain, because 90 percent of employers check out candidates prior to making initial searches via, say, LinkedIn, Spokeo, or ZoomInfo.

Nowadays, employers use Google when searching for prospects. Research shows that

29% of people use two words when searching, 28% use three words, 17% use four words, and only 11% use one word. This means that your résumé or any other information about you should be rich with nouns and phrases. This advice is different from what we were told in the past: that résumés should have lots of action verbs. In fact, a combination of both is best. Yes, certainly computers are looking for keywords, but when people actually read about you, they want to see both action and accomplishments.

A recent study found that 90% of people search on the first three pages of search engine results and that 62% search only on the first page. Good branding work rewards candidates by resulting in a high ranking on Google searches. To find out what’s out there in cyberspace, here are the most common social media search engines:

Setting it up is a bit time-consuming, but you might be surprised at the information available about you and that you didn’t have a clue about. One of the best ways to find out what people are saying about you is to monitor your reputation via www.google.com/alerts.

It’s very important to communicate properly, for this is how people judge you. And there are certain words and phrases you should avoid because they’re overused and most often meaningless. Here are a few examples:

  • Motivated
  • Dynamic
  • Team player
  • Problem solver
  • Innovative
  • Results oriented
  • Proven track record
  • Fast paced
  • Entrepreneurial
  • Extensive experience

These days 90% of recruiters check LinkedIn. Therefore it makes good sense for you to improve as best as possible the information on your LinkedIn page. Here are a few simple ideas:

  • Increase the number of recommendations.
  • Ask questions and provide answers.
  • Update your status periodically.
  • Inform your connections about projects you’re working on.
  • Connect with your Twitter account.
  • Share links to articles of interest.
  • Import e-mail addresses from Gmail, Yahoo! Mail, Hotmail, and Outlook.
  • Connect with ex-colleagues: people on LinkedIn from companies you worked with before.
  • Connect with people you met in person via networking events and whose business cards you collected.

As you can see, branding yourself is of utmost importance. Otherwise, you stay hidden from those you really want to see you.