So, what is career coaching? Many people nowadays use the term career coaching, but they’re not sure they understand its meaning or whether they’re using it in the right context. Any kind of coaching consists of the practice of supporting an individual or a group that has the objective of reaching a predetermined goal or goals. Coaching is a very broad term encompassing a variety of types such as business, career, conflict, executive, personal life, religion, and sports coaching.
Career coaching revolves around job-related issues. Many people use the expressions career coaching, career counseling, and career consulting interchangeably but without really understanding the differences between those terms. In fact, among the three terms there is a fair amount of overlap.
A career coach asks lots of questions to diagnose issues that need attention, focuses primarily on the client’s agenda, and works with the client on the skills needed to achieve the objectives. The process is brief and commonly accomplished via short sessions and sometimes even via phone or Skype.
A career counselor provides answers and information. It is logic that drives this process, which uses standardized assessment tools. Counselors typically meet with clients face-to-face at regular, predetermined time intervals.
A career consultant resolves problems by meeting frequently with clients at the consultant’s workplace, and the engagement is project based.
Even within career coaching there are subspecialties. Some coaches specialize in helping clients learn how to apply job search tools; others cover aspects of clients’ marketing of themselves; and still others teach social media presence and the use of LinkedIn, Twitter, and the like. I myself am a career coach specializing in preparing clients for interviews. About 70% of my work consists of performing mock interviews with clients, but a goodly portion also helps clients with myriad other career-coaching issues.
For some job seekers, the cost of career coaching can be a significant barrier. Career coaching is of course a service—one that is purchased the way similar professional services are. For instance, most people see a doctor when they’re sick; or they hire a lawyer when they need legal counseling; or they have their tax filing prepared by an accounting professional if they don’t know how to do it.
Career coaching is a profession similar to the professions of plumbers, electricians, accountants, and so on. All of those professionals invest in their careers in order to support themselves, and so, they rightfully expect to be compensated financially by clients or customers.
In my opinion, the cost of career coaching should be made explicit at the outset; and the most expedient way to announce it is via the coach’s Web site. The cost should be made transparent because clients have the right to know up front what they’ll end up paying for such a service. I’d be very suspicious if the cost is not spelled out. What is there to hide? What other surprises can a client expect? Frankly, job seekers should not engage career coaches without checking out whether such coaches have been recommended by others. And I’d question the quality of a coach’s services if no testimonials or LinkedIn recommendations are available.
In researching career-coaching costs, I’ve found it interesting that sessions vary in length from 45 minutes to 50 minutes to 60 minutes and that charges vary, too—from, say, $75 to more than $200 per session. My advice is that a prospective client look not at cost per session but at total cost and then compare that with how the client would profit from the service.
Above all, what would the likely outcome be if such a service is not used? By working with a career coach, clients speed up the job search process, work with a pro, get unbiased feedback, stay on track, and, by the end, will have learned how to negotiate a better compensation package that would cover the cost of the career coaching—often severalfold!
This confidence game isn’t the same as the scam. This one applies to those who have been hunting with no results and are becoming discouraged. Rapidly.
Let’s go back to how most people search, because that’s where the problem – or problems – are. Your cover letter neglects to tie you to the ad and your resume fails to entice. Or perhaps your cover letter sells and your resume is full of accomplishments, but you’re answering unrealistic ads. Or perhaps you’re targeting ads wisely, but being overly picky, forgetting that ads tell if you want to interview, not if you want to work there.
Most people stick with the job boards, unwilling to do the work necessary for cold approaches and afraid of putting their ego on the line for follow ups. They’re fed up with trying to reach recruiters, generally because they’re doing it in an ineffective manner. Consequently, between the cover letter, the resume, and the search method, nothing much happens. Competition is stiff these days, and only one person reaches the finish line.
Frustration sets in. Discouragement piles up. The shoulders slump. The mouth isn’t smiling. And then the thoughts begin: “Why is no one hiring me?”, “I’ll never get a job!”, “Why doesn’t anyone respond to my resume?”
Discouragement breeds negative thoughts, which breed more discouragement, which breeds more negative thoughts, which are compounded by money worries, or how much you hate your job, or the lousy traffic, or the weather, or whatever. The worse it gets, the more it bleeds into everything else.
Then the phone rings, and someone wants to schedule you for an interview. After a moment of happiness, your discouragement from the lack of response translates into self doubt. If you’re so good, why didn’t all those other companies call you? You hope this one goes well, but you wouldn’t be surprised if it doesn’t.
And guess what happens? It doesn’t go well. Would you be surprised to know you created that outcome? Thoughts are energy, and they influence the results. If you’re thinking negatively, your body language will depict lack of confidence and joy, your tone of voice will be small and hesitant, and your sentences won’t come out with assurance. Instead of sitting up straight and asking discerning questions, you’ll be a less than stellar interview.
You don’t feel confident, so you don’t project confidence, thus you can’t sell yourself. Why would you get hired?
And an overwhelming percentage of the time, the discouragement that perpetuates these negative situations has nothing to do with your capability, skills, or marketability, and everything to do with things that can be changed, which then change the outcome, which then change your perception of yourself, which then brins about more positive results….and it spirals up, instead of down.
If nothing is happening, get help. Find out what the problem is. And in the meantime, be aware of what you’re telling yourself, because 90% of the time it isn’t you, it’s what you’re doing – or not doing. And you’re taking it personally. Contrary to what people think, job finding is a skill that can be improved, thus improving the outcome and your disposition.
One reason why prep and homework are so important is because you remember the contributions you’ve made to your previous employers. This helps to bolster your self confidence, diffusing the uncertainty and fear. When you’re consciously reminding yourself of what you can bring to the table, you think, “I’m good! Someone is going to see that sooner or later, and they’ll get a great employee!” And that’s what comes across instead.
Stay aware of what you’re thinking. Stay aware of what’s taking place with your demeanor. And if you find it going downhill, find a way to boost yourself back up. Because if you don’t, all you do is perpetuate the problem.
Unlike past scenarios, job interviews have become harder and harder. Employers have an abundance of very qualified applicants, many of them working with interview coaches to elevate their interviewing skills. The outcome is that it raises the bar for everyone. There are many books available to job seekers to read and brush up on interviewing skills, but the problem associated with that is that many of those books are old and reflect the thinking of the era in which they were written.
Employers have become sophisticated in the area of interviewing candidates. In the past, after snail mailing a cover letter and résumé to a target company, a job applicant would receive a phone call invitation for an interview with the hiring manager. Nowadays there’s very little personal interaction at the front end of the process. The résumé submittal is electronic and goes directly into a database. The résumé gets buried there until its resurrection via the appropriate keywords a recruiter is interested in. Then comes the initial screening-out phone interview, and only if that goes well is a candidate invited to a series of interviews with often large numbers of people. There are a number of reasons for these changes.
Today’s employers react to the current economic condition by focusing on higher productivity through the application of various technologies, new and better software, and outsourcing in order to reduce staff and associated staff costs such as office space, pensions, and health care.
The hiring process today is also significantly more selective than in the past. Companies need people who can quickly learn constantly new technologies, can adapt to continuous changes, can reinvent their own jobs, and can function while changes occur at faster and faster rates.
When employers select new employees, they’re looking for those types who can provide solutions resulting in increased efficiency and, at the same time, reduced costs. Otherwise, jobs will move offshore.
Nobody’s job is safe anymore. The past paradigm of building a solid career is no longer valid. People out of work need information and intelligence about growth opportunities and must adapt their skills to meet employers’ requirements. This is a challenging proposition for job seekers—and especially for those who are more advanced in age than other job seekers. Waiting for things to happen is often futile and certainly demoralizing. Career counselors can be of great assistance, but the majority of the burden is on the job seeker.
One of the most basic rules in economics deals with supply and demand. Today’s job market certainly has a significant supply: 13.9 million people looking for jobs. But demand has been meager for the past several years; it probably will continue to be for the near future; and—at least at this point—it does not show any robustness. The immediate impact of this discord manifests itself by only a few people getting jobs.
In theory, the process of getting a job is simple: human resources department employees, outside recruiters, and hiring managers review multitudes of applicant résumés and eliminate all except outstanding ones. There are many of the latter, and less-than-outstanding résumés get filed in the black hole. A further elimination process is in place via phone or video screenings, with the target objective to request applicants appear for in-person interviews—but typically, no more than three to five of the seemingly best prospects. Ultimately, of course, only one is going to get the congratulatory letter.
In practice, since more and more job seekers know the rules of the game, they’re trying to maximize their chances by getting outside help. There’s been a significant uptick in the trend of job seekers’ hiring professional résumé writers, followed by the trend of working with career coaches to specifically improve interview skills. Both professional résumé writers and people who offer career coaching services appear to be costly. Plus the expense comes at a person’s time of trauma, anguish, and high frustration level, but what is the cost of those things combined with lack of a steady paycheck?
Most people realize that job seeking has become very competitive in every occupational field. Even most colleges, as part of their applicant-screening process, interview potential incoming students before making final determinations. As a career coach specializing in the interview process, I see more and more such college student applicants who engage my services. Furthermore, many military veterans returning from years of service find themselves unprepared for the next phase in their lives, and they reach out for assistance with job search counseling and interview skills enhancement.
It’s not enough to be able to say you did great things in past; you now need to sell that to someone who’s willing to pay you. Do you know how to do that?
The formula expressed in the title sounds so simple yet for some is difficult to achieve. So let’s together demystify the two elements for getting a job offer.
The Résumé
Because of the enormously large pool of job applicants nowadays, even a very good résumé may not get singled out when compared with the many outstanding résumés. It’s a competition for sure, and only, say, five résumés might be considered for invitations to face-to-face interviews. So, how does one put together an excellent résumé? That depends: if you have good writing skills, you can draft a résumé and then have some people whose proficiency and judgment you trust review and edit it for you until it becomes excellent. Consult career coaches, human resources professionals, or recruiters. Hopefully, you’ve developed good relationships with such people, who will agree to help by expressing their opinions.
If you are not skilled with language, I suggest you seek a professional résumé writer who has performed work for others and brought them success. This is a good investment, since otherwise, you’re merely spreading around a noncompetitive résumé that brings no action–and you will never find out why. Many people fall into that trap, and they therefore lose time and of course the opportunity to make money. So, how does one know whether one’s résumé is excellent? The answer is very simple: Excellent résumés get action. The rest don’t–or do only very rarely.
The Interview
Congratulations! Your résumé was attractive and intriguing enough to persuade a hiring manager to want a conversation with you in order to explore your candidacy for an opening, competitively with a few others. Now the real competition starts. All of those who have been invited to interview stood out too and could potentially take the job, meaning that they have the skills for it. But the hiring manager has another need to satisfy–and that is whether you fit and will be committed to the company. Ascertaining whether you fit is very much psychological on the part of the hiring manager, who is asking himself whether your future peers would accept you, whether you and he are aligned ideologically, whether his own boss would consider you a good hire, and whether you represent a promising investment. And there are other, similar questions, whose answers can be rather subjective.
The hiring manager’s final area of vital interest has to do with whether you seem committed to the job. He wants to ensure (1) that you have potential for growth within the company, (2) that you won’t move to a competitor if the company goes through some difficult times and someone else is offering you a fraction more compensation, and (3) that you deliberately targeted this company as an employer.
If you can convince the hiring manager that you’re the right choice, if you answer questions properly, and if you project positivity and energy, your chances for getting an offer are good. Good luck on your next job. Feel good about yourself. You deserve it.
Alex Freund is the founder of Landing Expert–Career Coaching. His Web site includes a current and comprehensive list of job search networking groups in New Jersey, Pennsylvania, Connecticut, and the city of New York, and the site is visited by thousands of people every month. Landing Expert is a premier career-coaching service with the objective of preparing job seekers for interviews. Alex’s clients are gaining knowledge, receiving marketing material, and acquiring the know-how to beat the competition.
Alex can be reached at:
609-333-8866
