Tag Archives: Winning Interview Strategies

Conventional or Behavior-Based Interviewing?

An interview

A job interview has been scheduled for you, but do you know what types of questions you’ll have to answer? This is the dilemma most candidates face. Don’t panic. You can prepare for various types of questions, and I’ll give you a few hints later on. Most companies are using one or the other type: conventional questions or behavior-based questions; even a combination of them is likely.

Behavior-based questions have a clear purpose: the idea is to focus on your past and to conclude that if you behaved in a certain way in the past, then that would be the way you’d behave in the future in a similar situation. So, this expectation is based on predictable future behavior. The interviewer wants to hear how you applied your skills and whether you’ll demonstrate your capabilities in the future. The interviewer wants to assess the entire picture about what you did, what your thought process was, and how you felt about a particular situation. Best way to answer these types of questions is via storytelling. Start describing—in brief—the background situation, and then proceed to describe what you did or the actions you took. Finally, highlight the result of your action and its benefit to the company. Because behavior-based questions can be endless, I suggest that you prepare for them by organizing your thoughts in themes. Remember that the interviewer is looking to validate not only the skills mentioned in your résumé but perhaps also—and even more important—your traits.

Examples of themes are commitment, work ethic, problem solving, leadership, negotiation techniques, and dealing with adversity. To prepare for such themes, it’s best to write out in longhand some examples you could review before the interview and commit to short-term memory. In working on the examples, consider that the interviewer is more interested in the process than in the details of your stories. Rather, the interviewer wants to understand the reasoning that drove your actions: Why did you behave the way you did? And what skills did you have to use?

You will immediately know whether you’re being asked a behavior-based question because such questions typically start with, “Tell me a time when . . . ” or “What has been your biggest . . . ” or “What is the toughest . . . ” or “Describe a situation when . . . ” or “What example can you cite that . . . ” Notice that many behavior-based questions include a superlative or something of a superlative value such as biggest, fastest, toughest, and the like. This might be intimidating. My advice is that when you’re asked such a question, you first think for two or three seconds and then face the interviewer and say, “Well, I’m not sure I can come up at the moment with the [insert the superlative], but here’s an example,” and then give the story.

Behavior-based questions are not so difficult once you have half a dozen to a dozen examples, and you’ve had a chance to practice delivering them in a mock interview setting.

How to Sell Yourself in a Job Interview

So, finally the phone rings and the caller ID displays the name of a company you sent your résumé to. The caller is from the company’s human resources department and wants to schedule you for an in-person interview. Fantastic, this is music to your ears, but what now? Are you prepared? Do you have time to get ready? More important, do you understand the interview process and in what context the company wants to explore your candidacy? Plus, also remember that such interviews are competitive. In other words, your résumé provided some clues about you that may fit the company’s need, the company’s culture, the skills sought, and so on, but in addition to exploring hiring possibilities with you, the company does so with several additional candidates as well. So now the question is, What can you do to maximize your chances?

Know your relationship with the interviewer

From the moment you hung up the phone with the person arranging the interview, this upcoming face-to-face meeting becomes the focal point of your next few days. Such is not the case, however, with the person who’s going to conduct the interview. For that person, the excitement about meeting with you is minimal—sometimes even to the point that the interviewer might not be prepared to conduct the interview. Sometimes the interviewer does not have with him a copy of your résumé—or even the job description!—and will just wing it, as they say. On top of that, you think that well-rehearsed answers to common interview questions are very convincing. Well, think again. The interviewer knows you came in to sell yourself and knows to expect from you many self-proclaimed adjectives about how great you are. But do you really think the interviewer believes everything you say? Well, maybe some of it—and probably more of it if you have factual examples and you describe them as viewed by others.

What’s actually important to the interviewer?

This is where the candidate is at a disadvantage. Don’t forget that the hiring manager initiated the quest for the “ideal candidate” because there’s a problem to solve. It’s most likely the hiring manager (or interviewer) did not agree to meet with you because of your beautiful hands—well, unless you’re a professional model and the company is selling, say, wristwatches.

Seriously, your focus should be on identifying what the hiring manager needs done. And most likely, that information does not get revealed even via a candid dialogue. The thing is that job descriptions are typically rather general by not highlighting the specifics that are in fact the driving forces behind the hiring process for the positions advertised. Additionally, a large survey conducted among human resources personnel and hiring managers exposed the fact that 100 percent of them were looking for candidate fit into their companies’ cultures. And 82 percent of interviewers said they look for passion and excitement in candidates. So, based on this information, you may think your past speaks very well and you’d therefore be a shoo-in for the position. Not so, says the survey, unless you fit into the culture and you exhibit passion and excitement while interviewing.

As a reader, you may have your own opinion. I’d welcome your comment.

Can YOU Control the Interview?

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Think what the interview is all about. Sorry, but it’s not about you. It’s about the interviewer’s perception regarding your fit into the organization’s culture combined with your ability to perform the job very well. No interviewer is looking for Mr. Average. So, what does the word perception include here? Primarily two issues: the image you create in the interviewer’s mind and the facts you bring as evidence based on the organization’s specific circumstances or problems it needs solutions to.

Your image

This subject is complex. It incorporates the interviewer’s personal biases, cultural perceptions, and personal likes and dislikes as well as age and gender and all the rest of the items covered in antidiscrimination laws vis-à-vis the organization’s culture. The candidate will get evaluated on appearance, looks, attire, passion, excitement, body language, smile, tone of voice, accent, and many other factors combined.

The facts

The interviewer knows that the candidate came to the interview to impress and sell himself to the potential buyer. That’s why the interviewer is selective and suspicious. It’s because of having to evaluate whether the candidate’s answers represent opinions or facts.

The first impression

When meeting an interviewer for the first time, the job seeker is creating an image. If the impression is a good one, it carries throughout the interview. If the impression is unfavorable, the candidate has to fight a probably losing battle—often without knowing it.

The interview

An interview most often starts with chit-chat or a warm-up period consisting of a few easy-talk sentences. Then, once the interviewer feels comfortable, he signals the beginning of the interview.

There are several common interview questions, and candidates must be prepared for them with the right answers. How many of you have had interviews that didn’t have a starting lead-in such as, Tell me about yourself, or a starting question such as, What are your strengths or accomplishments?

Preparation for the interview must include great answers to such basic questions. The candidate’s objective here has to be to engage the interviewer to the point that the interviewer becomes willing to tell the candidate the specific problems he’s looking for the right candidate to resolve. In answering, the candidate must select the right words, give pertinent answers, use positive phraseology, and not be long-winded. Lack of preparation for that opener or showing nervousness and lack of enthusiasm is a sign of weakness. The interviewer is also expecting the candidate to look in his eyes.

Nowadays, some companies are using what’s called situational, behavioral, or, sometimes, case-study-type questions. The thinking behind this concept is that if in the past one behaved a certain way, then this personality trait will likely be continued. Most of these types of questions start with such wording as, Tell me about a time when, or, What was your strongest, toughest, etc. [fill in the blank], or, Can you cite an example that . . . ? Many candidates are not properly prepared to answer such questions or in fact do not have a rich repertoire of such experiences. With some preparation and guidance, though, anyone can excel—even in the face of such difficult questions.

The Elevator Pitch Checklist

A recent article of mine covered most people’s lack of efficacy in practicing their elevator pitches at job search networking meetings. I wanted to follow up on that and prove my tenets, so I brainstormed with a group of trusted associates—all of whom are in transition—and we came up with some “best practices.” Following are our findings. Based on this information, you’ll be able to rework your own pitch and then practice it when networking. I promise you’ll see results instantly.

General Guidelines

It’s most important to realize that different circumstances require different pitches. Otherwise, your elevator pitch will be perceived as canned and out of context. Make sure it’s memorable, because if it isn’t, you’ll simply sound like everyone else. Try introducing an element of surprise or some humor. The pitch has to be brief and to the point, so that people don’t tune you out. And it has to have a positive tone. No one’s interested in why you’re in transition.

Content

Announce your name at the beginning and again at the end. Make sure people hear you and get the name. If you say it fast the way we normally do, people won’t get it or be able to remember it. Following your name, identify your position—or the position you want to get. Create a point of reference for your role—for example, chief financial officer in a small company.

Tone of Voice

Here’s where you have to sound enthusiastic. Here the word sound has the literal meaning. A voice too loud or too soft won’t work. Also, some people speak faster than normal when under pressure. A normal speed is best. And voice modulation where appropriate increases likability and interest in you.

Facial Expression and Body Language

People judge others based on what they see, and most people have their own personal biases. However, it’s universally agreed that professional attire and an overall professional look are most helpful for promoting your own interest when networking. A genuine and broad smile means the same anywhere and in any language. Above all, make good eye contact with the audience, but don’t move your head like a panning security camera, either. Project positive body language by standing erect. Don’t shift your weight from leg to leg.

In Summary

Creating an effective 30-second elevator pitch is not as easy as it seems to be. In those 30 seconds, you need to introduce lots of content and then act it out—a feat that for some is very difficult. But with some improvement and then several live repetitions, anyone can do it. Good luck. You’ll feel tremendously successful once people tell you how well you’ve done.

The Landing Expert Principles

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I am a practicing career coach and have noticed that in most cases, I guide my clients through 10 certain deeply held beliefs of mine that have evolved over my years of practice. I decided to call the concepts the Landing Expert Principles—naming them after my Web site, www.landingexpert.com

  • Job seekers should have their résumés written by a recommended, professional résumé writer known to produce excellent résumés. In today’s economy, just plain “very good” résumés don’t make the cut.
  • Based on the theories of Albert Mehrabian, professor emeritus of psychology at UCLA, an interviewer judges a candidate 55% on visual appearance, 38% on voice, and 7% on words.
  • The interview is a competition. The winner is the one who outshines other candidates, who knows the rules of the game, and who knows how to deploy all the tools.
  • The hiring decision is made during the interview, based on the impression the candidate leaves behind, which in turn is based primarily on the interviewer’s gut feelings. Unfortunately, such decision making is certainly not pure science.
  • The interviewer knows the candidate is there to sell himself, but the interviewer is not ready to buy everything the candidate wants to sell—except when two conditions occur:
    • The candidate recites facts and gives evidence about career background and ability to do the job.
    • The candidate uses adjectives or other kinds of self-descriptions in sentences that are in the third person—that is, the otherwise self-descriptions were said by others.
  • Interviewing is like dancing: it cannot be learned from a book but only from practice. The more one practices, the better one becomes at it.
  • Interviews are counter-intuitive: they’re not about the candidate; they’re about the candidate’s skills and experience as they relate to ability to solve the interviewer’s problems.
  • The interviewer is listening, but his hearing is selective: that is, when the candidate talks about himself, the interviewer barely hears it; when the candidate talks about how he can solve the company’s problems, the interviewer becomes more interested and attentive and is thinking, “Louder, louder!”
  • Before you answer each question during an interview, ask yourself in turn the question “So what?” which will force you to recount significant and meaningful examples pertinent to the questions.
  • To convey the most credibility as a candidate, provide facts via success stories from your professional past. Often use the expression for example and then (1) briefly describe a job situation needing resolution, (2) list the specific actions you took to resolve the situation, and (3) end by pointing out the resulting benefits to your team or employer.